Given the wide taste of parents for their own clothes it is not surprising that there is such a range also in kid’s clothes and you can get an enormous range online – though not all at the same site. Some websites of adult clothing do have a children’s section, but these rarely offer a wide range.
Take the Boden website – fair enough there are some cute clothes though they are not cheap even in the clearance sale, but probably the most off-putting is the self-serving website that takes you so long to get through to any clothes because of the colourful screens etc and weird wordings on the pop-ups. (Don’t the designers know that online shoppers want to get to their products as soon as possible?). At the other end of the market is the Matalan website which is just so easy to navigate and with some very reasonable clothes that are of a decent quality.
You would really expect Marks and Spencer’s to have more choice in their baby clothes – I have been looking for age 12-18months and there was little choice in the dresses, though the two on the website were attractive and good value. The pack of three sleepsuits is a bargain and excellent quality. One of my favourite sites is Organics for kids – again, only a relatively small collection of much higher prices than the other sites mentioned, but stylish designer clothes are just wonderful. As presents I have bought the ladybird romper suit and the pink gecko romper suit in a larger size. Excellent thick quality and the romper suits have no feet in them meaning that the child can wear them much longer (as crop rompers!). Both Marks and Spencer and Organics for kids are well-designed sites with good navigation.