June 19, 2013

Family Car: Drive safely, drive green

If you drive so as to conserve gas and to maximise your miles per gallon, you’re also driving in a more environmentally-friendly fashion by definition.

Conversely, the more aggressively you drive, then the more dangerously you’re driving – and you’re also burning up more fuel needlessly which is harmful to the environment as it uses more resources and puts out more fumes.

So by learning to drive in a way that will minimize fuel consumption, you should also be driving a lot more safely which is, of course, our primary consideration here.

So how do you do it?

First off; always drive as smoothly as you can. This is the single most important way of preserving fuel. If you drive steadily, reasonably slowly and you can anticipate road conditions, guiding your car safely though situations without using high revs or sharp braking, you’ll save a lot of gas and be safer.

Also – start your journey as soon as you’ve started your car, even in cold weather. Modern cars are designed to work straight away, so there’s really no need, these days, to let your engine warm up as this just wastes fuel.

Similarly, turn off the engine in traffic jams or any time you’re stopping for even as little as ten seconds.

Remember to ease up on the gas pedal early. When you’re slowing or driving downhill, keep the car in gear but take your foot off the gas pedal earlier than usual – this cuts the gas flow hugely. With hybrids, let the electric motor play its part in driving uphill by keeping your revs to an absolute minimum.

Keep your tyre pressure right all the time, plan your journeys to minimize delays, try not to use your car for short journeys if you can walk or cycle instead, keep your car as streamlined as you can and avoid carrying any extra weight in it.

All these things add up to greener and safer motoring and when you’re searching for any new car offers,  be sure to pick out an environmentally-friendly vehicle with great MPG figures.

Hotpoint LFS114 dishwashers full size in Stainless Steel

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Magimix aluminium Nespresso Pixie coffee machine 11322

Nespresso Pixie 11323 Aluminium coffee machine by Magimix The Pixie Nespresso coffee machine from Magimix brightens your morning with an improved Thermoblock instant water heating system. The automatic and programmable water quantity control for small or large cups makes this coffee machine quick and easy to use.

Kenwood TTM027 Toasters

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Bodum Ibis Kettle, White

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Le Creuset Traditional Stovetop Whistling Kettle, Volcanic

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Foster’s Gold ads maintain comedy edge

It’s not often that you’d sanction young children to watch beer ads, but with the latest series from Foster’s you’re in no danger. The whole premise of the ads is based around out and out fun, and the mention of the beer in question is purely incidental.

If you didn’t catch any of the Foster’s good call ads in the last year or so, you’ve missed out on a treat. They feature two young Aussie blokes, sitting in their shack on the beach in Australia. They like nothing better than to drink a cold can of Foster’s while watching the world go by. Each Fosters ad showed them answering a call on the Foster’s phone – and there was always a British man on the other end of the call, seeking some advice.

Brad and Dan, in their shack, were more than happy to dispense the advice, answering such random queries as ‘should I get my girlfriend’s name as a tattoo?’ to a man who was concerned his girlfriend might end up looking like her mother. To every question, the boys had a quick and cheerful response.

With the beginning of this year, the ads have taken on a different feel. The boys are spending time out of the shack and mingling a little. This ties in well with Foster’s hope that its new premium beer Foster’s Gold will become more of a mixed sex social gathering drink. Instead of cans, the Foster’s Gold is in an embossed clear glass bottle, and it is set to rival Budweiser and Stella Artois for their share of the premium beer market.

The launch ad for Foster’s Gold saw Brad and Dan attending a fancy cocktail party in Sydney. They chatted to Holly Valance who wanted to know how they got away without ‘frocking up’. Easy, say, the boys; read the small print where the invite states that the dress code is smart casual. Holly looks at what they’re wearing (definitely casual) quizzically. The boys explain that Brad’s belt is smart and so is Dan’s bottle of Gold.  Holly agrees and thanks them for the tip. As Dan watches her walk away, he wonders how she might repay them for the advice. Brad looks at Dan and says: “That thing you’re thinking – it won’t be that!”

The endline for the ad says it all: “Foster’s Gold – Australian for Chic!”

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